Choosing and Using Magento eCommerce

Dan Cence, CEO Sprocket Express

Easy to scale… Capable of just about anything… Total integration

Is Magento right for your business? It’s a big question, but the short answer is “yes.” The bigger question is—how can you properly implement Magento and take advantage of its features?

Magento is powerful software that truly enables every business to do anything they can imagine. There are many reviews and lists of features available, but these are some of our top highlights:

  • Easy to scale for any size business
  • Combines CMS and eCommerce
  • Modules available for nearly any service
  • Available in open-source
  • Integrates with Sprocket Express fulfillment

As one of the most popular shopping cart systems in the world, there is a constant evolution to this software. Modules are available for every aspect of business, which means you can enjoy having a central point for everything, including marketing, inventory, customer relationships, blog posts, and product catalog. This Business News Daily article is a useful guide to the pros and cons.

We recommend using a developer with specific Magento experience to properly implement and customize this package. It is also a good idea to have regular maintenance and security updates performed by a programmer.

For smaller or new eCommerce business, there are simpler platforms that offer essentially a “plug and play” setup. You can compare a few of those options in this guide.

Once you have chosen Magento, how do you take care of your physical merchandise and shipping? For most businesses that have moved beyond the startup phase, outsourcing fulfillment is necessary. You need to prioritize your time and packing boxes for shipping is not the best use of that valuable time. Sprocket Express will handle every aspect of receiving, picking and shipping your orders, inspecting inventory, and communicating status. You can use all of that time to perform marketing tasks, develop content, interact with your customers, and concentrate on growing your business.